My News Director received a phone call today from a lady that wanted to know why I used vulgar language in a promo (commercial). She said I stated "People want to know if the storm is going to kick their _______" ... Of course we had no idea what she was talking about... She told us what time it aired, and we went back and looked...
I said "people want to know if the storm is going to hit their house"!
My ND called her back and had to talk with her for several minutes to convince her that I did not cuss.
As if ANY station would cuss in their promo! (Except maybe Don Imus:) )
Here's a clip of the promo.... Click HERE