Following the tornado that slammed Marmaduke and Caruthersville, I became fired up about the Midland Weather Radio Campaign again! Due to some logistical issues, we did not get the program launched in 2006 or 2007. Well, NOW we have the program in place in Region 8!
Barton's "Do It" Center will carry and sell Midland Weather Radios at a discounted price of $29.99. This is $20 CHEAPER than the price you would get from the Midland Radio Website. Click here to verify. We accomplish TWO goals with this program. First, we offer NOAA weather radios at an affordable cost AND second, we try to make sure the they are not sold out! Both of those problems existed prior to today.
Today, we launched the program by giving away 100 Midland NOAA Weather Radios in Highland. We gave them away right on the path of the deadly EF4 tornado! We also did a live broadcast with today's forecast on location. I really had a GREAT time! In addition to the giveaway, my General Manager had another surprise up his sleeve! KAIT teamed up with ABC and "Oprah's Big Give" TV show to award the Highland Fire Department with $10,000 to go toward the rebuilding of their fire department! As you can imagine, they were very excited.
One funny thing about the day... is that people thought Oprah would be there. To be honest, I'm not a fan of Oprah, so I'm glad she stayed in Chicago. That's just me though. I appreciate her show and her gratitude, but I have no desire to meet her.
Anywho, I want to thank all of the folks that came out today. I really had a great time. Don't forget, go by Barton's and pick up a NOAA weather radio. Tell them Ryan sent yah!
PS- Thanks to Heidi Farrar for taking the pictures!